From June 12th to 14th we had a Coffee Commercialization and Marketing Course at COOMAP. It was the result of a partnership with SENAR and the Paraguaçu Rural Workers Union. Participants were co-op members and employees.
Marcello Duque, course instructor, taught risk management, how to face the fear of commercializing coffee, commercialization management inside the farm, that is, how to prepare small lots of quality coffee in order to offer the market a better product. It was also taught the best commercialization opportunities available.
This is one more COOMAP initiative aiming the progress of its members.
COOMAP, cultivating work, harvesting result.
